This page explains how to request deletion of personal information that AdsPing (“AdsPing”, “we”) holds, including data captured through the WhatsApp Business Platform when a business connects its WhatsApp Business Account to AdsPing for conversion tracking. It complements our Privacy Policy.
1. Who should request what
- Customers (businesses with an AdsPing account) can request deletion of their account and all associated data.
- End users (people who messaged a business via Click-to-WhatsApp, or visited a customer’s website) — AdsPing processes this data on behalf of the business. You may contact us directly, and we will delete the data and/or forward your request to the relevant business, who is the controller of that data.
2. Data captured via the WhatsApp Business Platform
When a business connects its WhatsApp Business Account, AdsPing may store, per conversation:
- The contact’s WhatsApp phone number — stored encrypted at rest (AES-256-GCM) plus a one-way hash for matching.
- The WhatsApp profile name — stored encrypted at rest.
- The Click-to-WhatsApp click identifier (
ctwa_clid) and ad referral details. - Conversion stage and value supplied by the business.
This data is used solely to send conversion events back to Meta via the Conversions API for Business Messaging, so the business can measure its own ad performance. We do not sell it or use it for our own advertising.
3. How to request deletion
Email [email protected] from the email address associated with your account, or — for end users — include the WhatsApp phone number you used, with the subject line “Data Deletion Request”. Tell us:
- Whether you are a customer (account holder) or an end user.
- The identifier to delete (account email, or WhatsApp phone number).
- If you are an end user, the business you contacted, if known.
Account holders can also delete connected WhatsApp numbers and their captured leads directly from the dashboard at any time.
4. What we delete and when
- We confirm receipt of your request and verify your identity.
- We permanently delete the associated personal data from our production systems, and it is removed from backups on their normal rotation cycle.
- We complete deletion within 30 days of a verified request.
- We may retain limited information where required by law (e.g. tax or fraud-prevention records); such data is not used for any other purpose.
5. Contact
Data-protection contact: [email protected]
See also our Privacy Policy and Terms of Service.