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Track Contact

The Contact event fires when a visitor clicks a link to start a conversation — phone (tel:), WhatsApp (wa.me/), Messenger (m.me/), or email (mailto:). Essential for service businesses where the “conversion” is a call or message, not a form submit.

Example of a website with WhatsApp and phone-call links
Common contact links: phone, WhatsApp button, mailto, Messenger.

1. Copy the snippet

The snippet auto-detects every contact link on the page — you don’t need to add an id or class to each one.

Option A — pbq (recommended)

footer.html
<!-- Place inside the <body> of every page that has a tel:, mailto:,
     or wa.me/ link, AFTER the AdsPing script in <head>.
     Most sites just put it in the shared footer template. -->
<script>
  document.querySelectorAll(
    'a[href^="tel:"], a[href^="mailto:"], a[href*="wa.me/"], a[href*="m.me/"]'
  ).forEach(function (el) {
    el.addEventListener('click', function () {
      pbq('track', 'Contact');
    });
  });
</script>

Option B — dataLayer

footer.html
<!-- Place inside the <body> of every page that has a tel:, mailto:,
     or wa.me/ link, AFTER the AdsPing script in <head>.
     Most sites just put it in the shared footer template. -->
<script>
  document.querySelectorAll(
    'a[href^="tel:"], a[href^="mailto:"], a[href*="wa.me/"], a[href*="m.me/"]'
  ).forEach(function (el) {
    el.addEventListener('click', function () {
      window.dataLayer = window.dataLayer || [];
      window.dataLayer.push({ event: 'contact' });
    });
  });
</script>

2. Where to paste it

Paste it inside the <body> of your shared footer template (or any other template loaded on every page). One paste covers every contact link on every page.

Code editor showing the Contact snippet in the shared footer template

3. Test it

Open your site, click any WhatsApp / phone / Messenger link. A Contact row appears in your Recent Events within 10 seconds with a green Success badge.

AdsPing Recent Events showing a Contact event

✓ Contact is live.

Every call, WhatsApp, or messenger click is now a conversion signal in Meta — perfect for service businesses where the phone is the sale.