Plans & pricing
Three tiers, one currency. Each plan covers one pixel; running multiple domains means multiple subscriptions.
Tiers
| Plan | Monthly | Yearly | Events / month | Best for |
|---|---|---|---|---|
| Standard | $29 | $290 ($24/mo) | Up to 100K | Single brand, lead-gen sites |
| Pro | $79 | $790 ($66/mo) | Up to 1M | Ecommerce, multi-channel attribution |
| Enterprise | Custom | Custom | Unlimited | Agencies, custom SLAs, dedicated support |
Yearly billing is ~17% off monthly. You can switch billing periods from the dashboard at any time — proration is automatic.
What counts as an event
One AdsPing event = one ingestion call to POST /api/v1/t/PIXEL_ID. Common events:
- PageView (one per page load, deduped within 2 sec)
- Lead, Purchase, AddToCart, ViewContent, etc.
- Custom events your code fires via
pbq("track", "...")
Forwarding the same event to 4 destinations counts as 1 event, not 4 — destinations are downstream of the ingest meter.
Overage handling
- When you hit your monthly cap, new events return
403 ForbiddenException: Event limit reached. - The dashboard shows a banner 80% / 95% / 100% before the cap.
- Upgrade flips the cap immediately — no waiting period.
- Caps reset on the first day of each billing period (per-pixel, not per-account).
We don't auto-overage-bill — events past the cap drop. This is intentional to prevent surprise bills. Upgrade preemptively if you expect a spike.
Free trial
- 14-day trial on every new pixel subscription (Standard or Pro).
- Card required at sign-up but not charged during trial.
- Cancel anytime in the 14 days → no charge.
- Trial ends → first charge fires automatically. You get a 3-day warning email.