Bitrix24
Install the AdsPing app from Bitrix24 Market and connect in one click. Then map each deal stage to a Meta CAPI event.
Install the AdsPing app
From Bitrix24 Market, on the portal your sales team uses.
Open Market in your Bitrix24, search for AdsPing and click Install. A portal administrator has to do this once.
Connect
Open your pixel → Integrations → Bitrix24 → Connect.
Click Connect Bitrix24, enter your portal address on the Bitrix24 screen and approve. AdsPing stores the access token encrypted and binds the Deal updated / Deal created events to itself.
Pick a pipeline & map stages
Choose the deal pipeline and map each stage to a Meta CAPI event.
Map the stages that matter — for example Deal won → Purchase. Turn on Use deal value to send the deal amount in its own currency, or set a fixed value for lead-style events.
Test it
Move a deal into a mapped stage and watch it arrive.
Drag any deal into a stage you mapped. Within ~60 seconds it shows up in Recent activity, and in Meta Events Manager → Test Events if your pixel has a test event code set.
Alternative: connect with webhooks
If the AdsPing app cannot be installed on your portal (some self-hosted editions), AdsPing offers a webhook path instead. In Bitrix24 open Developer resources → Other: create an inbound webhook with the CRM permission and paste its URL into AdsPing, then create an outbound webhook for Deal updated and Deal created pointing at the handler URL AdsPing shows you. The connection card flips to Reaching us when the first event lands.
Tip — match quality
- Attach a contact with a phone or email to the deal so AdsPing can include it and Meta matches the conversion to a person.
- Mapped sale stages can require a value (toggle Require value) so a Purchase is never sent as $0.