AdsPing
Meta · Track an eventStep 1 of 3

Track InitiateCheckout

The InitiateCheckout event fires when a visitor arrives on your checkout page — they’ve clicked “Checkout” or “Buy now” and are about to enter payment details. This is a strong purchase-intent signal for Meta’s Smart Bidding.

Example of a checkout page
InitiateCheckout fires the moment the checkout page loads.

1. Copy the snippet

Replace the example values with template variables that render the actual cart total and items.

Option A — pbq (recommended)

checkout.html
<!-- Place inside the <body> of your checkout page,
     AFTER the AdsPing script in <head>. -->
<script>
  pbq('track', 'InitiateCheckout', {
    content_ids: ['SKU-1043'],
    num_items: 1,
    value: 24.90,
    currency: 'USD'
  });
</script>

Option B — dataLayer

checkout.html
<!-- Place inside the <body> of your checkout page,
     AFTER the AdsPing script in <head>. -->
<script>
  window.dataLayer = window.dataLayer || [];
  window.dataLayer.push({
    event: 'begin_checkout',
    ecommerce: {
      value: 24.90,
      currency: 'USD',
      items: [
        { item_id: 'SKU-1043', item_name: 'Acme Hydrating Serum' }
      ]
    }
  });
</script>

2. Where to paste it

Paste it inside the <body> of your checkout page template. The event will fire on page load — that’s the moment you want to capture, before the user starts filling in card details.

Code editor showing InitiateCheckout in the checkout page body

3. Test it

Add a product to cart and click Checkout. The moment your checkout page loads, an InitiateCheckout row appears in Recent Events within 10 seconds.

AdsPing Recent Events showing an InitiateCheckout event

✓ InitiateCheckout is live.

Meta now sees the full funnel: ViewContent → AddToCart → InitiateCheckout → Purchase.