Track PhoneCall

1. Create the PhoneCall conversion action in Google Ads

Before AdsPing can forward a PhoneCall to Google Ads, the conversion action has to exist on the Google Ads side, set up as a website “clicks on phone number” type (per the warning above).

1. 1.1 — Sign in to ads.google.com

   Open ads.google.com with the Google account that has Admin or Standard access.

2. 1.2 — Open the Conversions page

   Left navigation → Goals (Hedefler) → Conversions (Dönüşümler) → Summary (Özet). Or on classic UI: top-right Tools gear → Conversions.

3. 1.3 — Click “+ New conversion action”

   The blue + New conversion action (“+ Yeni dönüşüm işlemi”) button.

4. 1.4 — Pick “Website” as the data sourceMost important step

   Counterintuitively, even for phone calls we pick Website (“Web sitesi”) here — because the conversion happens when a visitor clicks a phone number on the website, not when they actually call. Google Ads “Phone calls” as a data source refers to a different thing (call extensions, ads with call buttons) which AdsPing doesn’t handle.

   ✓ Pick this one

   Website — Web sitesi

   The visitor clicks a tel: link on your site. That click is a website event.

   ✗ Do NOT pick “Phone calls”

   The Google Ads “Phone calls” data source is for call extensions and call-only ads — Google routes the call through a forwarding number it controls and tracks the call duration. AdsPing fires from your website, not from Google’s forwarding infrastructure. Conversions fired against this source from a website are silently dropped.

   Click Save and continue.

5. 1.5 — Pick the conversion category: Phone call lead (Telefon araması ile elde edilen potansiyel müşteri)

   On the “Group your conversions” (“Dönüşümlerinizi gruplandïrïn”) screen, look for the category that represents someone reaching out by phone.

   Telefon araması ile elde edilen potansiyel müşteri — Phone call lead

   “Bir kullanıcının işletmenize telefon ederek sunduğunuz ürün veya hizmetlerle ilgilendiğini belirtmesidir.”

   In English Google Ads UI: Phone call lead.

   If you don’t see a phone-specific category in your UI version, Contact (Kişi) is an acceptable fallback — both feed Smart Bidding the same way.

   Click Save and continue.

6. 1.6 — Recommended settings on the details page

   • · Conversion name: “PhoneCall — [your business]” so you can identify it later.
   • · Value: Don’t use a value is fine. If you have a rough revenue-per-call figure (e.g. “average call leads to $200 of business”), use Use the same value for each conversion with that number.
   • · Count: One — if the same person clicks the phone number twice, count it once.
   • · Click-through window: 30 days (default).
   • · Attribution model: Data-driven.
   • · Include in “Conversions”: Yes.

   Click Done, then Save and continue.

7. 1.7 — Skip the tag-setup screen

   You don’t need to install Google’s tag — AdsPing fires the equivalent. Click Done and exit the wizard.

8. 1.8 — Copy the Conversion Action ID

   Click your new PhoneCall action to open its detail page, then copy the number after ctId= in the URL bar.

   https://ads.google.com/aw/conversions/customers/3884688380/detail?ctId=987654321

2. Wire the action in AdsPing

1. 2.1 — Open your pixel → Destinations tab → Add action on the Google Ads card.
2. 2.2 — Fill the form:
   • Name: “PhoneCall — [your business]”
   • Customer: pre-filled.
   • Conversion action: pick the PhoneCall action you created in step 1.
   • Event name filter: PhoneCall
3. 2.3 — Save. See wizard Step 3 for screenshots of this dialog.

3. Make sure your phone number is a real link

The script listens for clicks on <a href="tel:…"> elements. If your phone number is just plain text, no event will fire. Convert it to a link in your HTML:

<!-- Plain text (won't be tracked) -->
+90 212 123 45 67

<!-- Clickable link (will be tracked) -->
<a href="tel:+902121234567">+90 212 123 45 67</a>

Use the international format (with country code, no spaces) inside the href. The display text can be formatted however you want.

4. Copy the snippet

The snippet auto-detects every tel: link on the page — you don’t need to add IDs to each one.

<!-- Place inside the <body> of every page that has a tel: link
     (most sites just put it in the shared footer template),
     AFTER the AdsPing script in <head>. -->
<script>
  document.querySelectorAll('a[href^="tel:"]')
    .forEach(function (el) {
      el.addEventListener('click', function () {
        pbq('track', 'PhoneCall');
      });
    });
</script>

<!-- Place inside the <body> of every page that has a tel: link,
     AFTER the AdsPing script in <head>. -->
<script>
  document.querySelectorAll('a[href^="tel:"]')
    .forEach(function (el) {
      el.addEventListener('click', function () {
        window.dataLayer = window.dataLayer || [];
        window.dataLayer.push({ event: 'phone_call' });
      });
    });
</script>

5. Where to paste the snippet

Paste it inside the <body> of your shared footer template. One paste covers every tel: link on every page of your site.

6. Test it

Open your site on a phone, tap your phone number link. (On desktop you can click it — the system will offer to open the dialer app, just cancel.) A PhoneCall row appears in Recent Events within 10 seconds with a green Success badge.