Google Ads · Custom websiteStep 5 of 5
Pick what to track
Each conversion action you wired in Step 3 expects an event of a specific name from your site. Pick the event below and click its card for the copy-paste snippet.
One event ↔ one conversion action.
The event name you fire on your site (e.g. Purchase) has to match the event name filter you picked in the pipeline. AdsPing then forwards it to the Google Ads conversion action you chose. Haven't created the conversion action yet? See Create conversion actions first — including which Google category matches each event.
Recommended for most sites
Other actions
Track as many as you want.
Set up one today, add another next week. Every conversion action is independent — come back here any time.