Track events

Track AppointmentRequest

Fire AppointmentRequest when a visitor submits a booking form — clinics, salons, consultants, and every appointment-driven business where the booking is the conversion.

Quick start

One call in your booking form’s submit handler, anywhere after pb.js is loaded — this alone is a working AppointmentRequest event:

appointment-request-minimal.js
adsping('track', 'AppointmentRequest', {
  content_name: 'Consultation booking'
});

Every extra field you add raises your match quality — the full payload below passes the booker’s contact details.

Full example

Pick the tab for your stack — they all send the same event.

booking-page.html
<script>
  document.querySelector('#booking-form')
    .addEventListener('submit', function () {
      adsping('track', 'AppointmentRequest', {
        content_name: 'Consultation booking',
        value:        0,
        currency:     'USD',
        email:        '[email protected]',
        phone:        '+1 415 555 1234',
        firstName:    'Jane',
        lastName:     'Doe',
        city:         'San Francisco',
        state:        'CA',
        zipCode:      '94107',
        country:      'US',
        externalId:   'crm-12345'
      });
    });
</script>
  • HTML — replace #booking-form with your form’s id and place the snippet anywhere after the AdsPing script tag.
  • React / Next.js — call window.adsping inside your form’s onSubmit, before your own submit logic runs.
  • Google Tag Manager — paste the HTML snippet into a Custom HTML tag, triggered on your booking form submit.
  • Using Calendly or another embedded scheduler? Fire the event on the scheduler’s confirmation callback or thank-you redirect instead of a form submit.

Parameters

Appointment details
FieldTypeDescription
content_name
recommended
stringWhat is being booked, plain text.
Consultation booking
valuenumberAppointment value. Use 0 if unknown.
0
currencystringISO-4217 code.
USD
Customer match data (raises match quality)
FieldTypeDescription
email
recommended
stringEmail address, any case. The strongest match signal.
phone
recommended
stringAny format — AdsPing normalizes it to E.164 by country.
+1 415 555 1234
firstNamestringGiven name, plain text.
Jane
lastNamestringFamily name, plain text.
Doe
citystringCity name, plain text.
San Francisco
statestringState / region code.
CA
zipCodestringPostal / ZIP code.
94107
countrystringISO-3166 alpha-2 code.
US
dateOfBirthstringYYYY-MM-DD.
1990-01-15
genderstring'f' or 'm'.
f
externalIdstringYour own customer / user id, from your CRM or auth session.
crm-12345
Added automatically — never pass these
FieldTypeDescription
fbp / fbcstringMeta browser cookies — read by pb.js, fbc even built from ?fbclid= in the URL.
client_ip_addressstringVisitor IP, captured on AdsPing's server.
client_user_agentstringVisitor browser, captured on AdsPing's server.
external_idstringAnonymous visitor id pb.js sets on first visit (your externalId is sent in addition).

About Event Match Quality (EMQ)

Meta scores each event 0–10 on how well it can match the event to a person. Every field you send adds signal. On top of what you pass, AdsPing attaches the things it can read server-side — so you never paste these:

  • fbp + fbc — Meta browser cookies, read by pb.js (it even builds fbc from ?fbclid= in the URL).
  • client_ip_address + client_user_agent — the visitor’s IP and browser, captured on AdsPing’s server. Meta requires these for website events; they’re sent in plaintext (not hashed).
  • external_id — an anonymous visitor id pb.js sets on first visit.

Every personal field (email, phone, name, address) is SHA-256 hashed before it leaves AdsPing — Meta only ever receives the hash. The more real fields your payload carries, the closer you get to EMQ 10/10.

Test it

  1. Submit your booking form with test data.
  2. Open your pixel’s Report → Recent events in AdsPing.
  3. An AppointmentRequest row appears within ~10 seconds with a green Success badge.

✓ AppointmentRequest is live.

Every booking is now a conversion signal in your connected destinations.

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