Google Ads · Custom website
Install Google Ads on a custom website — step by step.
A hand-held guide for hand-coded sites, static sites (Astro, Hugo, Jekyll), and any template-based setup where you can edit the page <head>. No developer required. Around 15 minutes start to finish.
Before you start, make sure you have:
- An AdsPing account — free, no credit card.
- Access to edit your site’s HTML (or template files).
- An active Google Ads account with at least one conversion action created (Tools → Conversions). If not yet, create one first — we cover it in Step 4.
- The Google account you use must have Admin or Standard access on that Google Ads account.
The 5 steps
- 1
Create your pixel
Create a pixel and pick a plan in the dashboard.
~3 min
- 2
Find your AdsPing script
Copy a one-line script tag from your dashboard.
~2 min
- 3
Paste the script in your site
Drop it into the <head> of your pages.
~3 min
- 4
Connect your Google Ads account
Sign in with Google on AdsPing and pick which conversion actions to use.
~5 min
- 5
Pick what to track
Choose the actions on your site (Purchase, Lead, PhoneCall, …) and paste a snippet per action.
~5 min per action