Create conversion actions
Google Ads only counts events that map to a conversion action. Create one per event you track — the steps are identical every time; only the category differs.
Create the action in Google Ads
- Sign in at ads.google.com with Admin or Standard access (read-only can't create actions). Multiple accounts? The 10-digit Customer ID top-right tells you which one you're in.
- Left navigation → Goals → Conversions → Summary. (Classic UI: top-right Tools gear → Conversions.)
- Click the blue + New conversion action button.
- Data source — the most important step: pick Website and only Website. Do not pick Phone calls (Google's call infrastructure), App, Import / Offline / Salesforce, or GA4 — AdsPing forwards website conversions only. Click Save and continue.
- Pick the conversion category that matches your event — see the table below. Click Save and continue.
- Recommended settings on the details page:
- Conversion name — include the event, e.g. “Lead — Contact form”.
- Value — Don't use a value is fine for lead-gen; e-commerce should use Use different values for each conversion so the order total flows through.
- Count — One for leads and signups, Every for purchases.
- Click-through window — 30 days (default). Attribution model — Data-driven.
- Include in “Conversions” — Yes, so Smart Bidding uses the signal.
- Skip the tag-setup screen — Google offers gtag.js / GTM installation; you don't need any of it, AdsPing fires the equivalent. Click Done.
- Copy the Conversion Action ID — open your new action and look at the URL: the number after
ctId=is the id you'll paste into AdsPing.
Which category per event
| AdsPing event | Google Ads category | Turkish UI label |
|---|---|---|
Lead | Submit lead form | Potansiyel müşteri formu gönderimi |
Purchase | Purchase | Satın alma işlemi |
AddToCart | Add to cart | Alışveriş sepetine ekleme |
InitiateCheckout | Begin checkout | Ödeme başlatma |
ViewContent | Page view (or Other, if not listed) | Sayfa görüntüleme / Diğer |
PhoneCall | Phone call lead | Telefon araması ile elde edilen potansiyel müşteri |
AppointmentRequest | Book appointment | Randevu rezervasyonu |
CompleteRegistration | Sign-up | Kaydolma işlemi |
Contact | Contact | Kişi |
The category doesn't change how events are forwarded — it only affects how Google groups and reports them. When in doubt, pick the closest match.
Wire it in AdsPing
- Open your pixel in AdsPing → Destinations tab → click Add action on the Google Ads card.
- Fill the form: a name you'll recognize, the customer (pre-filled from OAuth), the conversion action you just created, and the event name filter — the exact event name from your snippet, e.g.
Lead. - Save. Repeat for each event you track — one action, one wire-up.
Haven't connected Google Ads yet? Start with the connect step of the setup wizard — it includes screenshots of this dialog.
Verify
- Trigger the event on your site — the row appears in your AdsPing pixel's Recent events within ~10 seconds with a green Success badge.
- Google Ads itself takes 3–24 hours to show new conversions. Check Goals → Conversions → your action → Recent conversions the next day.