Track events

Track Contact

Fire Contact when a visitor clicks a link to start a conversation — phone (tel:), WhatsApp (wa.me/), Messenger (m.me/), or email (mailto:). Essential for service businesses where the conversion is a call or message, not a form submit.

Quick start

Contact needs no payload at all — this alone tracks every phone-link click on the page:

contact-minimal.js

document.querySelectorAll('a[href^="tel:"]')
  .forEach(function (el) {
    el.addEventListener('click', function () {
      adsping('track', 'Contact');
    });
  });

Every match field you add raises your Event Match Quality — the full example below covers WhatsApp, Messenger and email links too.

Full example

Pick the tab for your stack — they all send the same event.

footer.html

<script>
  document
    .querySelectorAll('a[href^="tel:"], a[href^="mailto:"], a[href*="wa.me/"], a[href*="m.me/"]')
    .forEach(function (el) {
      el.addEventListener('click', function () {
        adsping('track', 'Contact', {
          email:       '[email protected]',
          phone:       '+1 415 555 1234',
          firstName:   'Jane',
          lastName:    'Doe',
          city:        'San Francisco',
          state:       'CA',
          zipCode:     '94107',
          country:     'US',
          dateOfBirth: '1990-01-15',
          gender:      'f',
          externalId:  'crm-12345'
        });
      });
    });
</script>

HTML — place the snippet at the end of the <body> (e.g. the footer), so every contact link on the page exists when it runs.
React / Next.js — render <ContactLinkTracker /> once in your layout; it attaches (and cleans up) the click listeners for all contact links.
Google Tag Manager — paste the HTML snippet into a Custom HTML tag, triggered on All Pages.
Most visitors who click a phone link are anonymous — pass the match fields only when you know the visitor. AdsPing SHA-256-hashes every personal field before it reaches Meta.

Parameters

Customer match data (optional — raises EMQ)

Field	Type	Description
`email` recommended	string	Email address, any case. The strongest match signal. `[email protected]`
`phone` recommended	string	Any format — AdsPing normalizes it to E.164 by country. `+1 415 555 1234`
`firstName`	string	Given name, plain text. `Jane`
`lastName`	string	Family name, plain text. `Doe`
`city`	string	City name, plain text. `San Francisco`
`state`	string	State / region code. `CA`
`zipCode`	string	Postal / ZIP code. `94107`
`country`	string	ISO-3166 alpha-2 code. `US`
`dateOfBirth`	string	YYYY-MM-DD. `1990-01-15`
`gender`	string	'f' or 'm'. `f`
`externalId`	string	Your own customer / user id, from your CRM or auth session. `crm-12345`

Added automatically — never pass these

Field	Type	Description
`fbp / fbc`	string	Meta browser cookies — read by pb.js, fbc even built from ?fbclid= in the URL.
`client_ip_address`	string	Visitor IP, captured on AdsPing's server.
`client_user_agent`	string	Visitor browser, captured on AdsPing's server.
`external_id`	string	Anonymous visitor id pb.js sets on first visit (your externalId is sent in addition).

About Event Match Quality (EMQ)

Meta scores each event 0–10 on how well it can match the event to a person. Every field you send adds signal. On top of what you pass, AdsPing attaches the things it can read server-side — so you never paste these:

fbp + fbc — Meta browser cookies, read by pb.js (it even builds fbc from ?fbclid= in the URL).
client_ip_address + client_user_agent — the visitor’s IP and browser, captured on AdsPing’s server. Meta requires these for website events; they’re sent in plaintext (not hashed).
external_id — an anonymous visitor id pb.js sets on first visit.

Every personal field (email, phone, name, address) is SHA-256 hashed before it leaves AdsPing — Meta only ever receives the hash. The more real fields your payload carries, the closer you get to EMQ 10/10.

Test it

Click a phone or email link on your site.
Open your pixel’s Report → Recent events in AdsPing.
A Contact row appears within ~10 seconds with a green Success badge and its EMQ score.

✓ Contact is live.

Every call, WhatsApp, or messenger click is now a conversion signal in Meta — perfect for service businesses where the phone is the sale.